Welcome to the Hive, Broccoli AI.
Abhishek, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Broccoli AI is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US plumbing, HVAC, and electrical contractor mapped, the 20,000 that look like your best customers, and three campaigns we'd run for Broccoli AI in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Broccoli AI.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public directory of buyers, a first marketing hire needing pipeline now, and a seasonal buying window before the busy season.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 16,700 to 27,800 more of your best customers?
You already have the dream ones: the home services contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 16,700 to 27,800 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Any Hour ServicesSaved $250K+ on a single Monday; after-hours booking rate rose to 70%+
- Armstrong PlumbingWeekend bookings soared 900%
- Supreme Services100% replaced after-hours and overflow call center
Every cell is a home services contractor.
Every licensed plumbing, HVAC, and electrical contractor sits in Google Maps categories and state licensing rolls with revenue band, location count, and the owner or ops manager who signs. We build the list from that, enrich the buyers, and time the sends to the pre-season budgeting window.
You're the first supplier that comes to mind.
We'll actively monitor all 111,207 US plumbing, HVAC, and electrical contractors and reach out when the right signal shows up, so Broccoli AI is the first name an operations manager thinks of when call handling comes up.
- New GM or Operations Manager hireLinkedIn job changes. New ops leaders audit the call-handling stack in their first 90 days.
- PE acquisition or platform rollupPress releases and trade publications. Rollups standardize tech across newly acquired locations.
- Multi-location expansionNew Google Maps listings and license board filings signal a contractor scaling past its current call capacity.
- Franchise unit growthFDD filings list new units signing on, each one needing a call-handling setup fast.
- Missed-call complaints in reviewsGoogle and Yelp reviews mentioning no answer or long hold times expose a coverage gap.
- CSR or dispatcher job postingsIndeed and LinkedIn postings for call center roles show a staffing gap ripe for an AI CSR pitch.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps categories, state contractor license boards, and franchise disclosure documents. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Abhishek, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.